Bringing the Global Games to a New Global Stadium -- YouTube

In 2008, we began showing clips of the Beijing Games. In 2010, we provided archival content of past Winter Games. This year, we’re taking it one step further by bringing the world’s largest sporting event to the world’s biggest stage and we’re doing it live.

New Places 
For the first time in history, the Summer Games will be live-streamed in HD through YouTube: 

• United States: YouTube will power NBC’s online video experience on NBCOlympics.com and viewers can watch any event live. You can also access pre-game clips on the NBC Olympics YouTube channel. 
• 64 Territories: Millions of Olympic fans from across 64 territories in Asia and Sub-Saharan Africa will have a chance to watch the games live from London on the International Olympic Committee’s (IOC) YouTube Channel at www.youtube.com/olympic. 
• Canada: Canadians can check out in-depth coverage of the Games including, highlights, analysis, athlete bios, and more at youtube.com/CTVolympics 
• Brazil: In partnership with ESPN Brasil, Brazilians can tune in for behind the scenes content on youtube.com/londres360, while watching Olympic footage on www.youtube.com/olympic. 

New Perspectives
Just bringing you the Games isn’t enough. We want to immerse you in the action by offering full coverage of the US Team’s experience, including interviews with athletes, tips from coaches and an insider’s look of the success stories from the Games. US viewers can watch all of the behind the scenes footage on youtube.com/TeamUSA.

And you don't need to cross the pond to connect with Team USA. Get to know six breakout athletes on Team Chobani. You can even support Team Visa athletes around the world by viewing, liking and cheering for them on Visa’s YouTube channel. Check out their athlete training videos here. 

Additionally, there will be more than 50 YouTube partners on the ground in London creating content around the Games that fans never get to see. Creators Invade London 2012 starts here! If it were up to us, Dude Perfect would win the gold for trick basketball shots!



New Features 
Catch all the excitement of the Games from the completely redesigned live streaming player with tons of new features:

• See all the live stream at any time: From the IOC YouTube channel, live recording lets you see any part of the event you missed. For United States viewers, NBC’s YouTube channel also offers chapter markers to let you jump to key moments, and an instant replay button that shows the last 10 seconds again. 
• More video and audio to choose from: Select from multiple camera angles within a livestream, as well as English or Spanish audio on NBC’s live stream. 
• Watch how you want: See all these features and more on your desktop, mobile phone or tablet, with a livestream that adapts to your connection speed to show the best experience possible.
• Keep track of your favorite games: Get reminders of your favorite games with the NBC Olympics Scheduler app on the Chrome web store. 

For those of you that can’t wait, get into the spirit and begin this year’s journey early with past footage, key moments and a sneak peak into the 2012 Games here. 


Let the games begin! 


Tommy O’Hare, sports content partnerships manager, recently watched “Olympics Trick Shots - DudePerfect”